Branded Drugs Advertisements, not good!

[Written last June 2008]

It has been a long time trend of companies of using the television as their primary means of advertisement.. why i have nothing against it but i sure have something to say about advertisments on branded medicines.. I as a pharmacy student have come to the understanding that these branded drugs does not differ from the generic (with of course noted of the same bioequivalence) and it has been a usuall thinking of buying the branded ones becuase it has better effects.. and basing on the situation of our country today.. its the least that we need!

Philippines has one of the most expensive drugs in the world, it is but a good news to hear that our president has signed the bill of cheaper medicines act, in this way the market will be flooded with generic medicines.

Now, going back to advertisements.. come on.. think about it.. where do they get the money to pay these advertisements? of course! from the medicines that you purchase from them, thats what makes it expensive and such of an unreasonable price! they pay for the making of the advertisemnt, the ones in the advertisement and upon showing the advertisment on air, that wuld really cause a fortune! and not only that, these advertisements of the branded drugs causes misinformation and misleading the public into the belief that branded drugs have better potency that the generic drugs, thus brainwashing the public to buy their products which is unreasonably high..

Wake up Filipino’s! we are stabbed upfront! not only by our own Political leaders! but them of the foreginers, such oportunistic parasites.. we have to wake up and stand up against this, but i say NO TO VIOLENCE, YES TO INTELLIGENCE, let us act accordingly by using our intelligence and having straight with our rationale, let us move to ban these advertisements for fair thinking to the public and freedom to choose of what and which to buy..

Do not let these advertisements be your pharmacists, ask the real pharmacists! its better to be a fool once that to be a fool in a lifetime! Ignorance is not an excuse! do not be fooled by scams and misleading ads..